When “Push” Comes to “Pull” in Marketing
"Push" vs. "pull" marketing: Does "pull" have the upper hand now?It’s clear that social media is delivering a wide range of interesting and beneficial online experiences for people. One that’s among...
View ArticleData-Driven Pricing: Biting the Hand that Feeds
We hear the claim all the time: Online shopping gives you the best opportunity to find the best pricing on goods. But here’s the rude reality: Developments in “data-driven pricing” is putting the lie...
View ArticleRevenge of the Nerds: Microsoft will make “Do Not Track” the Default Setting...
Is it just me, or has Microsoft seemed to be the quiet wallflower in recent months? Meanwhile, Facebook and Google have been getting all the attention – good and bad. But now, here comes this...
View ArticleOnline display advertising’s clickthrough performance: Now it’s just...
Recently, several executives at the Advertising Research Foundation, the online analytics firm Moat and media buying company Accordant Media created six completely blank online display ads – no copy...
View ArticleNewspaper Ad Revenues Plummet to a 60-year Inflation-adjusted Low
Newspaper ad revenues have now collapsed to a level not seen since the 1950s in inflation-adjusted dollars. That’s the sobering conclusion from the Newspaper Association of America’s release of the...
View ArticleThe Free Lunch Ends on Facebook
Promoted posts are the only way to ensure decent exposure on Facebook now. It had to happen. Suffering from a raft of unflattering news stories about its inability to monetize the Facebook business...
View ArticleGoogle Gone Wild: Has its AdWords pay-per-click program become too costly for...
No one should be surprised by the huge success of Google’s AdWords pay-per-click advertising program. Almost single-handedly, that service has vaulted the company into the top ranks of U.S....
View ArticleThe ad-supported web: Will it fall under its own weight?
For the past (nearly) 20 years, the biggest thing that’s kept the Internet free for users is advertising – banner display advertising in particular. Bloggers and other online publishers large and small...
View ArticleMove Over, Howard Stern: Now Google’s the “King of All Media”
It’s official. With nearly $21 billion in ad revenue generated during the first half of 2012, Google now attracts more advertising business than all U.S. print media combined. That is correct:...
View ArticleOptify takes the pulse of B-to-B paid search programs.
I’ve been highlighting the key findings of Optify’s annual benchmark report charting the state of B-to-B online marketing. You can read my earlier posts on major findings from Optify’s most recent...
View ArticleIs AdTrap the answer to our prayers when it comes to blocking online...
You may have heard of AdTrap … or maybe you haven’t. AdTrap is a newly developed device that intercepts online ads before they reach any devices that access a person’s Internet connection. That basic...
View ArticleTake Your Pick: One Super Bowl Ad Spot … or 14 Billion Facebook Ad Impressions
This year a single 30-second ad spot during the Super Bowl TV broadcast will cost a cool $4 million. And that’s just for the placement alone – not the dollars that go into producing the ad. The high...
View ArticleThe [dis]connect between content “quality” and online advertising.
Digiday’s Jack Marshall I really appreciate the work of Jack Marshall, a reporter at marketing e-zine Digiday, who is helping to expose and explain the “brave new world” of online display advertising...
View ArticleFast Fade: Unpaid brand posts on Facebook are becoming as rare as hen’s teeth.
It was just a matter of time. Once Facebook ramped up its advertising program in order to monetize its platform and mollify its investors, unpaid posts by companies and brands were sure to be the...
View ArticleOnline Marketplaces: The Brightest Stars in the e-Commerce Galaxy?
Given a choice between buying a branded product from Amazon and a similarly priced one from an e-commerce store on the brand’s own website, which purchase option do most people choose? In most cases,...
View ArticleMany online banner ads are “invisible”— just like all the other kinds of...
I’ve blogged before about the dismal performance of web banner ads, with their miniscule clickthrough rates resulting from “banner blindness.” The situation has caused more than a few marketers to shy...
View ArticleAmerica’s Smallest Businesses Get Hands-On with Digital Marketing
As more MarComm activities increasingly migrate to the web and to social media platforms, small businesses are increasingly taking a DIY approach in their marketing programs. That’s the major takeaway...
View ArticleGoogle Comes Clean on Ad Viewability (or Non-Viewability?)
There have been quite a few reports in recent times pointing to the lack of viewability of online display advertising, and I’ve blogged about this topic before. And now, we have the $55-billion...
View ArticleIt’s Official: Cyber Monday 2014 was the Biggest e-Commerce Day in U.S. History
In the days following Black Friday this year, we heard reports that consumer purchase volumes at stores were down more than 10% compared to 2013. A number of explanations for the decline were given,...
View ArticleBanking on Facebook: The social media giant makes its first moves into the...
Recently, I blogged about how Google’s efforts to expand its business activities beyond pay-per-click advertising — thereby diversifying its revenue stream — haven’t borne much fruit. In 2011, ~96% of...
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